“The “Inc.” after a company’s name can provide certain legal protections, but let’s get one thing clear: It’s not a shield that corporate officers can hide behind to avoid personal liability for violations of the FTC Act. A decision by the U.S. Court of Appeals for the Fourth Circuit underscores that principle. If executives pondering an iffy business practice need further persuasion, how about an order affirming a $163 million personal judgment against the Vice President of a company sued for FTC violations?”
http://www.business.ftc.gov/blog/2014/02/court-appeals-upholds-win-consumers-winfixer-case“
Something to consider further is “the individual had actual knowledge of the deceptive conduct, was recklessly indifferent to its deceptiveness, or had an awareness of a high probability of deceptiveness and intentionally avoided learning the truth.”
ARMS can help you Know Your Customer and what he’s up to.