According to Federal Trade Commission filing on April 12,2012 an injunction has been issued against Green Millionaire, LLC, Syndero, Inc, Scott Waltz, and Nigel Williams.
The complaint on April 11, 2012 alleges that via “deceptive television and cable commercials, as well as the Internet,” defendants offered the Green Millionaire Book for “Free.”
Cardholders who went to the website to order the “Free” book were without notification entered into a ‘negative option” resulting in recurring billings.
Surprisingly, it appears from the complaint that cardholders “were not shown how to get free gas for life, how to put solar panels on their roofs for free, or how to get their electricity meter to go backwards paying them.”
As underwriters its not our job to protect consumers who think they will get something for “Free.” However, it is our job to protect our merchant portfolio from the chargebacks that result from undisclosed “negative options.”
A little checking on a principal’s history is always a good idea.